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MCPC 2011

Mass Customization, Personalization, and Co-Creation 2011, San Francisco, 17-19 Nov 2011; Deadline 7 Apr

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Remote Industrial Clusters

George Tesar and Jan Bodin call for cases for the case book Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing

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Social Influence

Social Influence and Consumer Behavior, Special issue of Social Influence, Edited by Daniel Howard, Amna Kirmani, and Priyali Rajagopal; Deadline 31 Oct 2011

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JBBM Best Article

James C. Anderson and Finn Wynstra have won the 2010 best article award for the J Business-to-Business Marketing for "Purchasing Higher-Value, Higher-Price Offerings in Business Markets"

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JPSSM Has New Editor

Michael Ahearne will be Editor-in-Chief of the Journal of Personal Selling & Sales Management with Manfred Krafft serving as the new Associate Editor

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Mobile Customer Behavior

The Wharton Customer Analytics Initiative announces a call for research proposals on modeling mobile customer behavior

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