MCPC 2011
Mass Customization, Personalization, and Co-Creation 2011, San Francisco, 17-19 Nov 2011; Deadline 7 Apr
call-for-paperMass Customization, Personalization, and Co-Creation 2011, San Francisco, 17-19 Nov 2011; Deadline 7 Apr
call-for-paperGeorge Tesar and Jan Bodin call for cases for the case book Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing
calls-otherSocial Influence and Consumer Behavior, Special issue of Social Influence, Edited by Daniel Howard, Amna Kirmani, and Priyali Rajagopal; Deadline 31 Oct 2011
call-for-paperJames C. Anderson and Finn Wynstra have won the 2010 best article award for the J Business-to-Business Marketing for "Purchasing Higher-Value, Higher-Price Offerings in Business Markets"
postMichael Ahearne will be Editor-in-Chief of the Journal of Personal Selling & Sales Management with Manfred Krafft serving as the new Associate Editor
postThe Wharton Customer Analytics Initiative announces a call for research proposals on modeling mobile customer behavior
postMichel Tuan Pham is President-Elect of the Society for Consumer Psychology
postEugene M. Isenberg Professorship for Innovation and Entrepreneurship
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