JBBM Best Article
Introduction
James C. Anderson and Finn Wynstra have won the 2010 best article award for the J Business-to-Business Marketing for "Purchasing Higher-Value, Higher-Price Offerings in Business Markets"
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The Editorial Board of the Journal of Business-to-Business Marketing has voted:
"Purchasing Higher-Value, Higher-Price Offerings in Business Markets"
James C. Anderson, Finn Wynstra
the Outstanding Article of the Year for 2010.
The main criteria used in the selection process: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact in the future.
The publisher Taylor and Francis generously supplies framed certificates and a cash prize of $500 to the author team.
David Lichtenthal
Editor
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