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Listings

TOC: J Brand Man

Journal of Brand Management, 19(4)

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Jan 17, 2012

TOC: J Bus Ethics

Journal of Business Ethics, 105(2)

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Jan 17, 2012

TOC: J Bus Res

Journal of Business Research, 65(2)

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Jan 17, 2012

TOC: J Bus Res

Journal of Business Research, 65(3)

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Jan 17, 2012

TOC: J Con Res

Journal of Consumer Research, 38(5)

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Jan 17, 2012

TOC: J Intl Bus Studies

Journal of International Business Studies, 43(1)

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Jan 17, 2012

TOC: J Mar Res

Journal of Marketing Research, 49(1)

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Jan 17, 2012

TOC: Psychometrika

Psychometrika, 77(1)

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Jan 17, 2012

Advertising Principles

Scott Armstrong would like to share his materials on Advertising Principles

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Jan 16, 2012

The Case of the Tata Nano

Sanjit Sengupta would like to share his new case study on repositioning the Tata Nano

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Jan 16, 2012