Advertising Principles
Introduction
Scott Armstrong would like to share his materials on Advertising Principles
 : : : Posting |
I recently revised my lectures for "Advertising Principles." The key changes were to:
- provide direct links to the experimental research related to the principles,
- add links to videos describing research studies
- add more links to commercials,
- increase the experiential components, such as asking students to predict the outcomes of studies, and
- make the slides general and self-contained so that faculty members around the world can use whatever slides they like. The lectures are available in PPT and in PPTX at
(that is, at under "Educational materials")
Please provide suggestions for improvements.
Scott
-J. Scott Armstrong
Wharton School
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