TOC: J Brand Man
Introduction
Journal of Brand Management, 19(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Statement from the new editors
–Tim Oliver Brexendorf, Joachim Kernstock and Shaun M Powell []
Putting city branding into practice
–Erik Braun [] []
Employee brand equity: Scale development and validation
–Ceridwyn King, Debra Grace and Daniel C Funk [] []
On the validity of measuring brand images by rating concepts and free associations
–Jeffrey E Danes, Jeffrey S Hess, John W Story and Keith Vorst [] []
Reasons for non-consideration of brands and the role of prior experience
–Svetlana Bogomolova and Sandra Millburn [] []
Consumer perspectives of cultural branding: The case of Burberry in Taiwan
–Norman Peng and Annie Huiling Chen [] []
Corporate branding literature: A research paradigm review
–Anandan Pillai [] []
Effects of geographical university names on users’ perceptions
–Alessandro M Peluso and Gianluigi Guido [] [Google Scholar]
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