TOC: J Mar Res
Introduction
Journal of Marketing Research, 49(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Spatiotemporal Allocation of Advertising Budgets
–Ashwin Aravindakshan, Kay Peters, and Prasad A Naik [] []
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
–Ravi Dhar and Klaus Wertenbroch [] []
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption
–Meng Zhu, Darron M Billeter, and J. Jeffrey Inman [] []
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
–Marco Bertini, Luc Wathieu, and Sheena S Iyengar [] []
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
–Jie Zhang and Els Breugelmans [] []
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
–Anja Lambrecht and Catherine Tucker [] []
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
–Femke van Horen and Rik Pieters [] []
The Impact of Advertising on Media Bias
–Esther Gal-Or, Tansev Geylani, and Tuba Pinar Yildirim [] []
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
–Nevena T Koukova, P.K Kannan, and Amna Kirmani [] []
Individual Differences in Brand Schematicity
–Sanjay Puligadda, William T Ross, and Rajdeep Grewal [] []
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