The CMO Game
An educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
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Listings
​Human and AI Driven Branding
Special issue of the European Journal of Marketing; Deadline 8 Sep 2026
calls-journalsImmersive Technologies and Sensory Service Experiences
Redefining the Customer Journey and Value Creation in the Age of AI, Special issue of the Journal of Service Theory and Practice; Deadline 15 Dec 2026
calls-journals