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International Business Review, 19(4)
Journal of Classification, 27(1)
Journal of Consumer Affairs, 44(2)
Journal of International Business Studies, 41(5)
Journal of International Consumer Marketing, 22(3)
Journal of Travel and Tourism Marketing, 27(4)
Marketing Theory, 10(2)
Persuasive Advertising, A Book by J. Scott Armstrong
Service Industries Journal, 30(8)
Psychology and Marketing, 27(7)
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