TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Effects of brand personality on brand trust and brand affect
–Yongjun Sung, Jooyoung Kim [] []
The differential roles of brand credibility and brand prestige in consumer brand choice
–Tae Hyun Baek, Jooyoung Kim, Jay Hyunjae Yu [] []
Design for synergy with brand or price information
–Ravindra Chitturi, Pallavi Chitturi, Damaraju Raghavarao [] []
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
–Michael B. Beverland, Francis Farrelly, Pascale G. Quester [] []
Measuring childhood materialism: Refining and validating Schor’s Consumer Involvement Scale
–Paul A. Bottomley, Agnes Nairn, Tim Kasser, Yuna L. Ferguson, Johanne Ormrod [] [Google Scholar]