TOC: Mar Theory
Introduction
Marketing Theory, 10(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Conceptualizing the role of evaluation systems in markets: The case of dominant evaluators
–Winston Kwon and Geoff Easton [] []
Relational, interactive service innovation: building branding competence
–Sue Vaux Halliday and Paul Trott [] []
The legitimacy of power in business-to-business relationships
–Keith Blois [] []
Vista, vision and visual consumption from the Age of Enlightenment
–Helene de Burgh-Woodman and Janice Brace-Govan [] []
Conformity around dominant Marketing Cognitive Products: Networks, mediators and storytelling
–Gilles Marion [] []
Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice
–Mark Tadajewski [] [Google Scholar]