Posted by: Eric Johnson

Please Join Us on May 2 for Bridging Domains, Inspiring the Future: The Legacy of Don Lehmann

In this one-day conference, we will celebrate the extraordinary impact of Don Lehmann on scholarship, mentorship, and cross-disciplinary thinking. Bringing together colleagues, collaborators, former students, and friends, the event will honor his enduring legacy by exploring how his work has connected ideas across domains, shaped generations of researchers, and inspired new directions for the future. Through engaging talks and shared reflection, the conference will highlight the intellectual curiosity, generosity, and vision that define Don Lehmann’s lasting influence. The focus of the conference will be on how Don’s legacy and example can help bridge the differences across domains in marketing and how his mantra of keep it simple but not simplistic applies to the present and future of marketing.

May 2, 2026

David Geffen Hall, Geffen 590
Columbia Business School
645 W 130th St
New York, NY 10027

Registration Fee: $150

A reception and dinner will follow the conference.

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Posted by: Rita Assabgui

Keith Hunt: The Passing of an ACR Era

1938-2026: H. Keith Hunt (Mister ACR)

Through my career in consumer behavior, there were few stronger implicit associations than the one between ACR and H. Keith Hunt. When I started attending the ACR conference in the early 1990s, ACR was Keith Hunt and Keith Hunt was ACR. His service to the association was legendary. When everything was done on paper, Keith and his family managed all the Board elections using the postal service. His basement was filled with proceedings to ship to members. His family all pitched in to get the proceedings, membership directories, and conference mailings sent out. I know it’s true because I’ve seen pictures. As a fresh doctoral student attending ACR conferences, I remember Keith Hunt standing at the entrance to the ballroom welcoming each and every member to the conference with that kind smile of his.

So, it is with profound sadness that I learned that the legendary H. Keith Hunt passed away last week at the age of 88. Keith will always be remembered as an ACR institution. The organization would not exist anywhere near its current form had it not been for his tireless efforts in setting up and then running the organization.

Keith served as ACR President in 1979, as conference chair for the 1977 conference in Chicago, and as Executive Secretary from 1982-1999. He received the first ever ACR Distinguished Service Award in 1989. His service to the association was so extraordinary that this award has only been given three times since. Most of us knew him as “Mister ACR.”

As a scholar, Keith’s work on satisfaction/dissatisfaction, corrective/counter advertising, and labeling, hoarding, and entrepreneurship among other areas is still influential. The Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior dedicated an entire section of their issue to the “” which is worth pursuing to see the incredible impact he had on so many related fields.

Incredibly, while serving as ACR Executive Secretary (essentially running the entire organization himself), he also served as American Academy of Advertising (AAA) President. He was named an AAA Fellow in 1987.

I could go on about Keith, but his contributions to ACR and the broader field have already been documented in the ACR Proceedings and in tributes at other outlets (selected references below).

For me personally, Keith’s passing seems like the passing of an era. Keith’s shadow looms large over ACR and I will always associate this organization with his name. May he rest in peace.

There will be a celebration of life in Utah on April 18, 2026. .

More about H. Keith Hunt:

Egan, L., & Aron, D. (2022). H. Keith Hunt on consumer behavior: Understanding his contribution. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 35, 201-217. See in this issue.

Kassarjian, H. H. (1991). Presentation of the Association for Consumer Research distinguished service award to H. Keith Hunt. ACR North American Advances, Volume 18. [attached]

Kernan, J. B. (2001). Touched By an Angel (Being a Hagiography of H. Keith Hunt’s Role in ACR’s History on the Occasion of His Retirement As Its Executive Secretary). ACR North American Advances. Volume 28.

——————————————-
Dr. Rajiv Vaidyanathan
Executive Director
Association for Consumer Research

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Posted by: Eric Johnson

Dear Colleagues and Friends,

Columbia Business School lost a respected colleague and dear friend on December 23, 2025. Don Lehmann was at Columbia for 54 years, was a highly esteemed Columbia Business School faculty member, a legend in the field, and a mentor, colleague, friend, and coach to many.

We will be holding two events at Columbia in tribute to Don. The first will be a Celebration of the Life of Donald R. Lehmann. This will be held at 3:00 pm on Monday, March 30, 2026, at St. Paul’s Chapel on the Morningside Heights campus. This will be followed by a reception at Buell Hall, nearby, from 4:00 pm to 5:00 pm. We would welcome all who knew Don to join his colleagues in celebrating his tremendous contributions to the School, University, and the field.

We ask that anyone who wishes to attend the memorial event by Thursday, March 26, 2026. In order to access the Columbia campus, we will need your name and email address ahead of the event. You can access the campus at the intersection of 116th St. and Amsterdam Avenue or 116th St. and Broadway Avenue. .

Later, on May 2nd, we will have a one-day academic conference at the Business School to honor Don’s contributions to the field at large. Details will be forthcoming, but we plan on an interesting set of panels and talks followed by a dinner.

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Posted by: ELMAR Moderator

Donald Rudyard Lehmann

He was a leading scholar in marketing, known for his extensive research on consumer choice and decision making, innovation and new product adoption, and the management and valuation of marketing assets such as brands and customers. Don’s work spans more than 200 articles and books, and he is the founding editor of the journal Marketing Letters. He also held prominent leadership roles in the field, including serving as president of the Association for Consumer Research and Executive Director of the Marketing Science Institute. He was a fellow of several major professional associations and shaped both academic research and marketing education throughout his career. He held numerous leadership roles within the ���������, serving on its Board of Directors and key committees, and his lasting impact on the profession is recognized through an ��������� award named in his honor.

Read the full obituary here:

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Posted by: Jerrica Stovall

This is from the desk of Douglas E. Hughes, Ph.D. Professor and Director, USF School of Marketing & Innovation

Paul Solomon (1947-2025)

Dear All,

I am sad to report that our retired colleague and Professor Emeritus Paul Solomon passed away last week. Paul was a faculty member at USF for over 35 years, following previous work at University of Texas – Arlington, University of Mississippi, and Virginia Commonwealth University. He had a Ph.D. from Arizona State University. During his time at USF, Paul served with distinction as department chair for five years and director of the M.S. in Marketing program for thirteen years, while also being a productive researcher and outstanding teacher. He was the recipient of numerous honors, including the ��������� Tampa Bay chapter’s “Educator of the Year” Award, and served the marketing field well in leadership roles at the ��������� and Southern Marketing Association. Paul was a valued mentor to both students and faculty and had a profound impact on many. I personally appreciated his kindness and support as I transitioned to USF several years ago. He was a wonderful human being who will be missed.

More about Paul may be found on his obituary:

A gathering of family and friends will be held Sunday, 12/7 from 12:30-2:00 followed by a celebration of life from 2:00-3:00 at Blount & Curry Life Event Center (605 S. MacDill Avenue in Tampa).

Doug

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Posted by: Bas Donkers

In Memoriam: Professor Benedict G.C. Dellaert

We are deeply saddened by the passing of our colleague Professor Benedict Dellaert on 20 August 2025, at the age of 57.

Benedict was a highly respected scholar in the field of marketing, with internationally recognised contributions to choice modelling, consumer decision-making, and choice architecture. His research significantly advanced our understanding of financial decision-making, consumer-firm interaction, and co-production in digital contexts. His research has appeared in the leading journals in the field.

Since joining Erasmus School of Economics in 2006, Benedict became an essential part of the Marketing section and the broader academic community. He held several leadership positions, including Head of the Marketing Section and Director of the Department of Business Economics, and served on various committees. In all these roles, he was known for his analytical sharpness, thoughtful judgement, and collegial attitude.

With his passing, we have lost not only an outstanding scholar and colleague but also a dear friend. Many of us cherish fond memories of his kindness, wisdom, and humour.

His absence will be deeply felt, yet his influence will remain with us in our work and in our hearts.

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Posted by: Natalina Zlatevska

It is with great sadness that the University of Technology Sydney shares some heartbreaking news out of the Marketing Department. Our beautiful friend and colleague, Valeria Noguti, passed away suddenly on Sunday.

This news has come as a complete shock to all of us. Valeria was a much loved member of our department and the marketing community, and we are deeply saddened by her loss. Please join me in keeping her family in your thoughts during this incredibly difficult time.

Valeria joined UTS in 2006 after completing her PhD at INSEAD. She will be remembered for her warmth, positivity, and unwavering willingness to help others. Especially the PhD students. Her generous spirit and dedication touched many of her colleagues across the world, and her absence will be deeply felt, particularly within our department.

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Posted by: Hong Yuan

It is with profound sadness that I share the news of the passing of Dr. Eric Shaw, an Emeritus Professor of Marketing, and a beloved member of our Florida Atlantic family. A celebrated alumnus of Florida Atlantic, Dr. Shaw received his B.B.A. in 1972 and MBA in 1973. He then began his career at the University as an instructor of marketing. After earning his Ph.D. at Temple University and teaching at Rutgers University and the University of Miami, Dr. Shaw returned to his alma mater in 1982 as associate dean of the College of Business and acting director of the School of Industry Studies. He also served 15 years as chairman of the Marketing Department, five years as faculty athletics representative to the NCAA, and one term as president of the Faculty Senate. Additionally, he served on the FAU Alumni Association Board of Directors, the FAU Foundation Board, and the FAU Board of Trustees.

Dr. Shaw published more than 100 articles, papers and monographs in leading academic journals and international conferences, including Journal of the Academy of Marketing Science, , Journal of International Marketing, Journal of Marketing Theory and Practice, Journal of Macromarketing,  �ٳ����European Business Review, International Journal of General Systems, Journal of the Decision Sciences, ���Ի���Marketing Theory. Additionally, he published many chapters in edited books, including �ٳ����Handbook of Modern Marketing, Research in Marketing, Handbook of Marketing Theory, Encyclopedia of Marketing,��Encyclopedia of Management and �ٳ����Encyclopedia of Advertising.

Dr. Shaw’s distinguished career was marked by a consistent dedication to excellence in teaching, research, and service, evidenced by a remarkable array of accolades. In recognition of his contributions, Dr. Shaw was inducted into the Alumni Hall of Fame at Florida Atlantic University, received the Outstanding Achievement Award from the ���������, and was awarded the George Washington Honor Medal from the Freedoms Foundation at Valley Forge for his contribution to promoting “an awareness of the principles upon which America was founded.” He also received FAU’s Talon Award for Faculty Leadership, was student selected Grand Marshal of the Homecoming Parade, and Dr. Shaw was presented with the President’s Leadership Award for his “dedication and distinction as a faculty member and administrator, as president of the Faculty Senate, and as a member of the FAU Board of Trustees.“ In 2022, Dr. Shaw received the Presidential Talon Award: “In recognition of Exceptional Leadership, Service and Support of FAU;” and in 2023 he was awarded the inaugural Board of Trustees Chair’s Medal for his ”Lifetime Contributions to FAU.”

We extend our deepest condolences to Dr. Shaw’s family, friends and all who had the honor of knowing him. While we grieve this profound loss,��we also celebrate his remarkable life, and the countless lives that have been forever changed by his extraordinary impact.

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Posted by: Akshay Rao

It is with great sorrow that I write to inform you of the passing of Kent Monroe on Sunday, February 23rd, 2025 in Richmond, VA.

Kent was my mentor, dissertation advisor, and frequent co-author. His presence in our field included Chairing the ACR Conference, serving as editor of JCR, and innumerable publications in JCR, JMR, JM, Management Science and other top-flight journals. The father of Behavioral Pricing, he was the author of a leading textbook on Pricing. He was also featured in the “Legends of Marketing Series”, was the winner of the 2005 ���������-Irwin-McGraw Hill Distinguished Marketing Educator award, and a 2015 Fellow of the ���������. And, he had a legion of PhD advisees over his career, many of whom have gone on to distinguished careers themselves.

On a personal note, Kent was an enthusiastic sports fan. I remember him taking me to basketball games at Virginia Tech, where we watched Dell Curry (Steph Curry’s father) play, football games where we watched Bruce Smith play (before he went on to his storied career with the Buffalo Bills), and playing on the School of Business softball team together. Perhaps most memorable was his visit to Minneapolis in 1987 to work on a revision of my dissertation submission to JCR. He took me to watch the Minnesota Twins one evening, fostering a lifelong love of baseball. And, that year, the Twins won the World Series!

I will miss his gentle smile, his trenchant criticism of poorly crafted arguments, his encyclopedic knowledge of the field, and his wisdom. He gave me many things — friendship, the gist of taste, and the recognition that our chief role as teachers is to pass on our skills and knowledge to the next generation of scholars.

We, his former students, friends and colleagues, grieve his passing, but also celebrate a remarkable man and a remarkable life.

Posted by: Madhu Viswanathan

Kent Monroe passed away on February 23^rd, 2025.

Kent earned a doctorate in business administration in 1968 at the University of Illinois, Urbana-Champaign, and returned to join the Illinois faculty in 1991. He led the Marketing group for many years as the John M. Jones Distinguished Professor of Marketing and was Head of the Department of Business Administration from 1994 to 1999. He retired from Illinois in 2005.

Kent epitomized the rare breed of academician who made pioneering contributions across every sphere of academic endeavor – research, teaching, mentoring, university administration, and discipline-level service. Kent pioneered the modern paradigm of behavioral pricing research.  His observation in the late 1960’s that price perceptions follow a logarithmic pattern set the stage for research in pricing for decades to come.  Kent’s work broke new ground through several highly creative and influential lines of research on reference prices, adaptation levels, price-quality-value associations, and price thresholds. The “Dean of Pricing” was steadfast in his goal to create knowledge on one of the 4Ps of Marketing and advance the field.

His impact endures through the large number of doctoral dissertations he chaired over the years, an estimated 36 in total, including award-winning doctoral work.  Kent’s mentoring extended beyond students to development of junior faculty as they embarked on their professional journey.  Developing individuals to reach their potential was Kent’s unrelenting focus. His mentoring relationships in the field of marketing extended to universities around the globe.

Kent’s leadership in the area of pricing is reflected in the scope and quantity of courses he taught at every level, establishing a global presence as a world-renowned pricing expert.  His book, Making Profitable Decisions (first published in 1979, with the 3^rd edition published in 2003) has been translated into several languages. Kent also contributed significantly to the marketing profession through important and varied service including editor of the Journal of Consumer Research from 1990-1993 and leadership positions in multiple academic organizations. His public service extended from the FTC to local youth soccer teams and churches.

How Kent went about these extraordinary accomplishments is just as important. Among the innumerable strengths he possessed was his thoroughness and attention to detail – famous for his red-inked markup of manuscripts and careful screening of writing for typographic and other errors. Always thoughtful in his scholarship and interactions,��Kent’s legacy endures because of his pioneering contributions but also because he inspired so many. Indeed, Kent was an extraordinary scholar and human being who showed that, for him, these two dimensions are inseparable.

If there is one word to describe Kent, that would be giving.  He gave so much of himself at every conceivable level of academic endeavor.  He leaves an indelible mark on every facet of scholarly endeavor; in fact, he really leaves part of himself.  Kent’s work was of highest quality, learning from him was of immense value, and how he conducted himself with dignity and decency through all his accomplishments was priceless.

We bid goodbye to an intellectual giant, a very kind and compassionate human being. We will always miss him, but his presence is always with us.

His Beloved Students and Colleagues
Marketing Group and Department of Business Administration
Gies College of Business
University of Illinois, Urbana-Champaign

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