ÂÜÀòÉç¹ÙÍø

POSTING TYPE: Obituaries

Posted by: ELMAR Moderator

Donald Rudyard Lehmann

He was a leading scholar in marketing, known for his extensive research on consumer choice and decision making, innovation and new product adoption, and the management and valuation of marketing assets such as brands and customers. Don’s work spans more than 200 articles and books, and he is the founding editor of the journal Marketing Letters. He also held prominent leadership roles in the field, including serving as president of the Association for Consumer Research and Executive Director of the Marketing Science Institute. He was a fellow of several major professional associations and shaped both academic research and marketing education throughout his career. He held numerous leadership roles within the ÂÜÀòÉç¹ÙÍø, serving on its Board of Directors and key committees, and his lasting impact on the profession is recognized through an ÂÜÀòÉç¹ÙÍø award named in his honor.

Read the full obituary here: