Benedict G. C. Dellaert
Introduction
Professor Benedict G.C. Dellaert passed away on 20 Aug 2025
POSTING TYPE: Obituaries
Posted by: Bas Donkers
In Memoriam: Professor Benedict G.C. Dellaert
We are deeply saddened by the passing of our colleague Professor Benedict Dellaert on 20 August 2025, at the age of 57.
Benedict was a highly respected scholar in the field of marketing, with internationally recognised contributions to choice modelling, consumer decision-making, and choice architecture. His research significantly advanced our understanding of financial decision-making, consumer-firm interaction, and co-production in digital contexts. His research has appeared in the leading journals in the field.
Since joining Erasmus School of Economics in 2006, Benedict became an essential part of the Marketing section and the broader academic community. He held several leadership positions, including Head of the Marketing Section and Director of the Department of Business Economics, and served on various committees. In all these roles, he was known for his analytical sharpness, thoughtful judgement, and collegial attitude.
With his passing, we have lost not only an outstanding scholar and colleague but also a dear friend. Many of us cherish fond memories of his kindness, wisdom, and humour.
His absence will be deeply felt, yet his influence will remain with us in our work and in our hearts.