The Theory-Practice Gap
Holger Schmidt asks for survey responses about the disconnection between the academic and practice worlds
dialogArchive
Category: Special Interest
RM SIG Research Grant
Peipei Cei has won the competition for his work on free consumer trials
awardsBoise State University
Associate Professor or Professor of Professional Sales with Dykman Professorship
jobsServices Mar Quart
Taylor & Francis seeks an Editor-in-Chief for Services Marketing Quarterly; Deadline 19 Jul 2024
journalsUnderstanding Brand Inclusivity
Special issue of the Journal of Product & Brand Management; Deadline 1 Jul 2024
revisitsFrom Physical Ownership to Digital Assets
Exploring Consumers’ Journey, Special issue of the Journal of Consumer Behaviour; Deadline 1 Aug 2024
revisits