The Theory-Practice Gap
Holger Schmidt asks for survey responses about the disconnection between the academic and practice worlds
dialogHolger Schmidt asks for survey responses about the disconnection between the academic and practice worlds
dialogPeipei Cei has won the competition for his work on free consumer trials
awardsAssociate Professor or Professor of Professional Sales with Dykman Professorship
jobsTaylor & Francis seeks an Editor-in-Chief for Services Marketing Quarterly; Deadline 19 Jul 2024
journalsSpecial issue of the Journal of Product & Brand Management; Deadline 1 Jul 2024
revisitsExploring Consumers’ Journey, Special issue of the Journal of Consumer Behaviour; Deadline 1 Aug 2024
revisits