The Theory-Practice Gap
Introduction
Holger Schmidt asks for survey responses about the disconnection between the academic and practice worlds
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Dialog
Posted by: Holger Schmidt
Voices are getting louder, lamenting that the academic world is strongly disconnected from practice. We would like to survey academics who work in teaching and research at universities or similar institutions to help us to better understand how marketing research can become more relevant to marketing practice.
Our survey is based on an intensive qualitative pre-study.