RM SIG Research Grant
Introduction
Peipei Cei has won the competition for his work on free consumer trials
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Awards
Posted by: Anita Pansari
The winner for RM SIG research grant competition for a single award of $2,000 was awarded to Peipei Cei from INSEAD for his work titled: Optimal Design of Free Trials: Consumer Learning and Subscription Decisions in Duration-based Pricing