J Brand Man
Introduction
Journal of Brand Management, 28(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The real purpose of purpose-driven branding: consumer empowerment and social transformations
—Monika Hajdas, Ryszard KÅ‚eczek []
Arctic narratives: brewing a brand with neolocalism
—Janne P. Ikäheimo []
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
—Marta Frasquet-Deltoro, Alejandro Molla-Descals, Maria-Jose Miquel-Romero []
Spillover effects of competitive rivalry on brand extensions
—Nicolas Pontes, Vivian Pontes []
Cocreated brand value: theoretical model and propositions
—Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi, René Arvola []
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
—Frauke Sander, Ulrich Föhl, Nadine Walter, Vera Demmer []
Intra-brand image confusion: effects of assortment width on brand image perception
—Malek Simon Grimm, Ralf Wagner []