J Strat Mar
Introduction
Journal of Strategic Marketing, 29(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Engagement with chatbots versus augmented reality interactive technology in e-commerce
—Emi Moriuchi, V. Myles Landers, Deborah Colton & Neil Hair [] []
Qualitative research in marketing: what can academics do better?
—James M. Crick [] []
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
—Arghya Ray, Pradip Kumar Bala & Yogesh K Dwivedi [] []
A marketing mix typology for integrated care: the 10 Ps
—Weng Marc Lim [] []