The 蹤獲扦夥厙 is pleased to announce the selection of four distinguished scholars to be inducted as 蹤獲扦夥厙 Fellows at the 2026 蹤獲扦夥厙Winter Academic Conference in Madrid, Spain.
The 2026 honorees include academics who span the discipline and have made extensive contributions both within the 蹤獲扦夥厙 and across other organizations and institutions. They include: Anders Gustafsson, P.K. Kannan, Aric Rindfleisch, and Shrihari (Hari) Sridhar.
Anders Gustafsson, BI Norwegian Business School
Anders Gustafsson is Professor of Marketing at BI Norwegian Business School and a Distinguished Professorial Fellow at Alliance Manchester Business School, University of Manchester. Over the course of his career, Gustafsson has published more than 100 peer-reviewed articles in leading academic journals, and his scholarship has been formally recognized on more than a dozen occasions, including the Christopher Lovelock Career Contributions to the Services Discipline Award from (2018) and multiple best paper awards in conferences and journals.
He was the first international president of the 蹤獲扦夥厙s Academic Council, and during his tenure he helped to establish the 蹤獲扦夥厙EBSCORRBM Award for Responsible Research in Marketing. Gustafsson has also served on the 蹤獲扦夥厙 Board of Directors and for many years on the Board of the . In addition, he organized the 2023 蹤獲扦夥厙Sheth Doctoral Consortium, hosted in Oslo, Norway, and initiated the 蹤獲扦夥厙Sheth Early Career Consortium, first held in Phoenix in 2025.
P.K. Kannan, University of Maryland
P.K. Kannan is Dean’s Chair in Marketing Science and Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. His current research stream focuses on digital marketing and AI applications, marketing analytics, influencer marketing, and media mix modeling. His research papers have been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. His research has won the John Little Award, ISMS Practice Prize Award, 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award (twice), the Don Lehmann Award (twice) and been selected as a finalist for the Paul E. Green/Vithala R. Rao Award three times.
He is a Fellow of the European Marketing Academy (EMAC), received the EMAC Distinguished Marketing Scholar award in 2024. He also received the Lifetime Achievement Award in February 2025 and chosen as an INFORMS Society of Marketing Science (ISMS) Fellow in June 2025. He served as the EIC of International Journal of Research in Marketing (IJRM) from 20182021. He currently serves as an associate editor for Journal of Marketing and Journal of Marketing Research and a senior editor for Production and Operations Management. Kannan is the Chair for the 蹤獲扦夥厙 Marketing Research SIG and has chaired the INFORMS Service Science section.
Aric Rindfleisch, University of Illinois
Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. Rindfleisch’s research focuses on understanding technology and innovation in the digital world and has been published in several leading academic journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, Journal of Product Innovation Management, among others. His research has won numerous awards, including the Varadarajan Award and the Louis W. Stern Award from the 蹤獲扦夥厙, the Shelby D. Hunt/Harold H. Maynard Award for the best article in the Journal of Marketing and the Rao Award for the best article in Customer Needs and Solutions.
Rindfleisch is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution, The 3D Printing Revolution) that have collectively enrolled over 700,000 learners.
Shrihari (Hari) Sridhar, Texas A&M University
Shrihari (Hari) Sridhar is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 56 Chair in Business Leadership at Mays Business School. Sridhars research focuses on the financial and socioeconomic impact of marketing strategy and the causal effects of marketing interventions. His research covers business-to-business/sales, healthcare, education, media markets, and online/mobile platforms.
Sridhar has served as Journal of Marketing Editor in Chief and has served as Associate Editor and Area Editor at Journal of Marketing and Journal of Marketing Research. His work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Sridhars research has won the Financial Times Responsible Business Education Award, 蹤獲扦夥厙-EBSCO-RRBM Award for Responsible Research, and been a finalist for the 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award, the Paul E. Green/Vithala R. Rao Award. Sridhars research is also featured in Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.
Sridhar was recognized with the Varadarajan Award for Early Contributions to Marketing Strategy Research in 2014. He was chosen as Marketing Science Institute (MSI) Young Scholar in 2013, MSI Scholar in 2020, and ISBM Distinguished Research Fellow in 2024. At Texas A&M University, he was recognized as a Presidential Impact Fellow in 2018, and a Chancellors EDGES Fellow in 2021 for his scholarly research impact. He is an award-winning teacher recognized by Texas A&M University and Poets and Quants and is also coauthor of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics. He has advised numerous companies such as the ABS Group, Avery Dennison, DistributionNOW, Dow Chemicals, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods, and TEEX on strategy and data science.
The distinction of 蹤獲扦夥厙 Fellow is given to members in good standing of the 蹤獲扦夥厙 who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the 蹤獲扦夥厙 over a prolonged period of time. The 蹤獲扦夥厙 Fellow designation is intended to recognize marketing academics achievement, but it is also designed to create a space for fellowship, discussion, collaboration, and continued contributions to the discipline.
Each year, a new cohort is nominated from the academic community, selected by a group of distinguished peers, and honored at the 蹤獲扦夥厙 Winter Academic Conference. Since the programs inaugural year, over 50 scholars have been inducted as 蹤獲扦夥厙 Fellows. Nominations for new fellows are accepted on an annual basis. Click here to learn more about the 蹤獲扦夥厙 Fellows and the nomination process.
The annual Winter Academic Conference creates space to honor special achievements in the discipline. This year, the awards presented will include:
- 蹤獲扦夥厙 Fellows
- William L. Wilkie Marketing for a Better World Award
- Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor
- John A. Howard/ 蹤獲扦夥厙 Doctoral Dissertation Award
- 蹤獲扦夥厙-Irwin-McGraw-Hill Distinguished Marketing Educator Award
- Robert Lusch Early Career Research Award
- Leonard L. Berry Marketing Book Award