The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any 蹤獲扦夥厙 member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.
Donald R. Lehmann Award
The Marketing Research SIG of the 蹤獲扦夥厙 established theDon Lehmann Award in 1997, which honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research.
A three-member committee of renowned marketing scholars has selected Maximilian Beicherts and Min Kims dissertation-based articles as co-winners of the 2025 Don Lehmann Award. The committee also selected a runner-up for the award. The details follow.
Maximilian Beichert is Assistant Professor, Assistant Professor at Bocconi University, Milan, Italy and Min Kim is Assistant Professor at National University of Singapore, Singapore.
Co-Winners: (in alphabetical order of the dissertation authors)
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz (2024), “Revenue Generation Through Influencer Marketing,” Journal of Marketing, 88(4), 40-63.
Min Kim and Jie Zhang (2023), Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments, Journal of Marketing Research, 60(4), 665-686.
Joy Lus dissertation-based article was selected as the runner-up. Joy Lu is Assistant Professor of Marketing at Tepper School of Business, Carnegie Mellon University, Pittsburgh. The citation of her article is as follows:
Joy Lu, Eric T. Bradlow, and J. W. Hutchinson (2024), More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior, Journal of Marketing, 88(5), 63-88.
The Lehmann Award, established in 1997 in honor of Prof. Donald R. Lehmann, Professor of Marketing at Columbia University recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. This annual award is nominated by any member of the academic community and selected by the Marketing Research SIG Awards Committee. This years committee received twelve excellent nominations, resulting in a competitive pool.
The co-winners and runner-up will be recognized at the MR SIG reception and award ceremony during the Summer 蹤獲扦夥厙 Conference at Chicago. MR SIG welcomes you to the reception, which will be held on August 23rd Saturday at 5:30 pm.
P. K. Kannan
On behalf of the 蹤獲扦夥厙 MR-SIG
Previous Winners
2025 – Maximilian Beichert and Min Kim
2024 Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
2023 (Joint Winners) Ishita Chakraborty, Minkyung Kim, and K. Sudhir AND Zijun (June) Shi, Xiao Liu , and Kannan Srinivasan
2022 (Joint Winners) Tianzin Zou and Baojun Jiang AND Xian Gu and PK Kannan
2021 (co-winner) Kim, Minkyung., K. Sudhir, Kosuke Uetake, Rodrigo Canales
2021 (co-winner) Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 Christian Hughes, Vanitha Swaminathan, and Gillian Brooks
2020 Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 (co-winner) Courtney Paulson, Lan Luo, and Gareth M. James
2019 (co-winner) Amalesh Sharma, Alok R. Saboo, and V. Kumar
2018 Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 Sarang Sunder, V. Kumar, and Yi Zhao
2016 V. Kumar, Xi (Alan) Zhang, Anita Luo
2016 Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 Seshadri Tirunillai, Gerard J. Tellis
2014 Anita Luo, V. Kumar
2013 Sanjay Puligadda, Bill Ross, Rajdeep Grewal
2013 Oliver Rutz, Randy Bucklin
2012 Andrew Stephen, Oliver Toubia
2011 Michael Trusov, Anand Bodapati, Randy Bucklin
2010 Andrew Petersen, V. Kumar
2009 Lan Luo, P.K. Kannan, Brian Ratchford
2008 Joseph Pancras, K. Sudhir
2007 Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 Rajkumar Venkatesan, V. Kumar
2004 Peter Verhoef
2003 Kay Lemon, Tiffany White, Russ Winer
2002 Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 Werner Reinartz, V. Kumar
2001 Sanjeev Varki, Bruce Cooil, Roland Rust
2000 Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi
1999 K. Sivakumar, S.P. Raj
1998 Adam Finn, Ujwal Kayande
1997 V. Seenu Srinivasan, Chan Su Park
V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing
A committee of world-renowned senior marketing scholars has unanimously selected Shunyuan Zhang as the winner of 2025 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing. Shunyuan Zhang is Associate Professor of Business Administration at the Harvard Business School.
The award is facilitated by Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. Seenu Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University. This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity. The quantitative research in marketing could be methodological, theoretical, and/or empirical. A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.
The committee took the following considerations in selecting Shunyuan as the winner. Shunyuan Zhang graduated from Carnegie Mellon University in 2019 and joined the Harvard Business School. She has not only been remarkably productive, publishing papers in Management Science (3), Journal of Marketing Research (2), Marketing Science (2) and Journal of Consumer Research (2) but her research has also gained several recognitions for her research. Shunyuan Zhangs research lies at the intersection of digital platforms, artificial intelligence, and economic inequality, with a strong focus on the sharing economy. Her work applies cutting-edge methods, such as machine learning, computer vision, and causal inference, to address high-impact marketing and policy questions. In one notable study published in Management Science, she quantifies the aesthetic features of Airbnb property images and demonstrates how professional photography significantly influences consumer demand. This work earned her runner-up honors for the 2019 INFORMS Nunamaker-Chen Dissertation Award and an Adobe Data Science Research Award. Another project, published in the Journal of Marketing Research, leverages Uber and Lyfts exit from Austin to reveal demand complementarities between ride-sharing and home-sharing platforms. Her recent work, published in Marketing Science, investigates how Airbnbs smart-pricing algorithm affects racial disparities in host earnings, showing that AI can help mitigate economic inequality when adopted. This research gained national recognition, including a citation in the 2023 Economic Report of the President and features in Fortune, Financial Times, and Forbes, in addition to being a finalist for the 2022 John Little Award. Shunyuan also serves on the editorial review board of Marketing Science.
The winner will be recognized at the MR SIG reception and award ceremony during the 2025 Summer 蹤獲扦夥厙 Conference in Chicago. MR SIG welcomes you to the reception on August 23rd at 5:30 pm.
P. K. Kannan
On behalf of 蹤獲扦夥厙 MR SIG
Previous Srinivasan Award Winners
2024 Zhenling Jiang
2023 Andrey Simonov
2022 Beth Fossen
2021 Xiao Liu
2020 Ron Berman
2019 Eric Schwartz
2018 Pinar Yildirim
Gil Churchill Award
The Marketing Research SIG of the 蹤獲扦夥厙 established the Gil Churchill Award for Lifetime Achievement in Marketing Research in 1996, which honors Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin Madison.
The Marketing Research SIG Award Committee has selected Kannan Srinivasan and Birger Wernerfelt as the recipients of the 2025 Churchill Award for Lifetime Contributions to Marketing Research.
The Churchill award recognizes researchers contribution to marketing research including new methodologies, seminal publications, books, awards, and other notable contributions. A panel of world-renowned marketing scholars all past winners of the Churchill award selected the winners.
Congratulations to Professor Kannan Srinivasan and Professor Birger Wernerfelt!
Kannan Srinivasan is the H.J. Heinz II Professor of Management, Marketing and Business Technology at Tepper School of Business, Carnegie Mellon University. He received his Ph.D. from UCLA, MBA from Xavier School of Management, India and B.E. from University of Madras. Professor Srinivasan has made wide-ranging and impactful contributions to marketing research, particularly at the intersection of marketing analytics, consumer behavior, digital platforms, and technology-driven business models. His work has advanced how researchers and practitioners understand pricing strategy, consumer choice, and firm decision-making in competitive and information-rich environments. One of his core contributions lies in modeling consumer decision-making under uncertainty. His research on consideration set formation, price sensitivity, and brand switching behavior has been foundational in the development of structural models that incorporate heterogeneity and dynamic behavior. In the digital domain, Srinivasan has been a pioneer in clickstream modeling, online auction dynamics, platform-based retailing, and sponsored search advertising, using large-scale data and econometric modeling to unpack consumer and firm interactions. His work on crowdsourcing, review analytics, and algorithmic fairness has pushed the boundaries of marketings role in the AI age, including studies on Airbnb that investigate image aesthetics, host behavior, and racial economic inequality. The selection committee noted that Srinivasans work is marked by methodological rigor, managerial relevance, and consistent innovation, making him one of the leading voices in empirical and analytical marketing science.
Birger Wernerfelt is the J. C. Penney Professor of Management Emeritus at MIT Sloan School of Management. He received his D.B.A. from Harvard University, and BA and MA from University of Copenhagen. Professor Wernerfelt has made foundational contributions to marketing and marketing research, as well as to the adjacent disciplines of strategy and economics. Most of his work in marketing lies at the intersection of strategy, consumer behavior, and firm-level decision-making. Notably, Wernerfelts influential research on customer complaint management (with Claes Fornell) introduced theoretical frameworks for defensive marketing strategies that mitigate churn and increase retention. He has also significantly contributed to our understanding of brand loyalty, umbrella branding, and consumer consideration sets, often leveraging formal models to analyze the implications of marketing decisions under uncertainty. The selection also noted Wernerfelts seminal contribution to strategy and management in general through the development of the resource-based view (RBV) of the firm, first articulated in his 1984 Strategic Management Journal paper. This work reshaped the field by proposing that firms internal resources, rather than market positioning alone, are
central to gaining and sustaining competitive advantage. The RBV remains one of the most cited and influential ideas in management. Wernerfelts work in economics is mostly about the scope of the firm and is related to the RBV.
Professors Kannan Srinivasan and Birger Wernerfelt will be recognized at the MR SIG reception and award ceremony at the 2025 Summer 蹤獲扦夥厙 Conference in Chicago, IL. MR SIG welcomes you to the reception to be held on August 23rd at 5:30 pm.
Previous Winners
2024 Praveen K. Kopalle, Dartmouth College
2023 Greg Allenby, The Ohio State University
2022 Christine Moorman, Duke University
2021 Harald J. van Heerde, University of New South Wales, Sydney
2020 Josh Eliashberg, Wharton School of the University of Pennsylvania
2019 Gerard J. Tellis, University of Southern California
2018 Steven M. Shugan, University of Florida
2017 Vithala R. Rao, Cornell University
2016 Pradeep K. Chintagunta, University of Chicago
2015 J.B. Steenkamp, University of North Carolina
2014 Joel Huber, Duke University
2013 A. Parasuraman, University of Miami
2012 Gary Lilien, Pennsylvania State University
2011 John R. Hauser, Massachusetts Institute of Technology
2010 Robert Leone, Texas Christian University
2009 V. Kumar, Georgia State University
2008 Michel Wedel, University of Maryland
2007 Dominique Hanssens, University of California, Los Angeles
2005 Don Lehmann, Columbia University
2004 J. Paul Peter, University of Wisconsin
2003 Richard P. Bagozzi, Rice University
2002 Frank Bass, University of Texas, Dallas
2001 Donald Morrison, University of California, Los Angelas
2000 Roland Rust, Vanderbilt University
1999 Vijay Mahajan, University of Texas, Austin
1998 V. Seenu Srinivasan, Stanford University
1997 Bill Perreault, University of North Carolina
1996 Paul Green, University of Pennsylvaniaapplications are announced through ELMAR and HigherEd SIG social media and website.
Marketing Research Chair
Praveen Kopalle
Dartmouth University
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Marketing Research Chair Elect
P. K. Kannan
University of Maryland
pkannan@rhsmith.umd.edu