Advancing Marketing with AI
Applications, Insights and Analysis; Chapter or essay proposal deadline 30 Jan
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The Sum of the Parts
The Whole Is Better Than the sum of the Parts: A Service Ecosystems Approach to Service Interaction Vulnerability, Special issue of the Journal of Services Marketing, Deadline 1 May 2024
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The ÂÜÀòÉç¹ÙÍø Collegiate Communities group asks that you pass along a link to current students
dialogMahajan Award 2023
The ÂÜÀòÉç¹ÙÍø Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research
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