Mahajan Award 2023
Introduction
The ÂÜÀòÉç¹ÙÍø Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards
Posted by: Mahima Hada
The ÂÜÀòÉç¹ÙÍø Marketing Strategy SIG is delighted to announce that Professor Werner Reinartz has been awarded the prestigious 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research.
The Mahajan Award is a testament to Professor Reinartz’s remarkable career and his substantial impact on marketing strategy research. A committee of three distinguished scholars, including accomplished researchers and former recipients of the Mahajan Award, carefully evaluated the outstanding pool of nominees. After careful consideration, they unanimously selected Professor Reinartz for this esteemed recognition.
Professor Werner Reinartz, with a Ph.D. in Marketing from the University of Houston (1999), currently holds the position of Professor of Marketing at the University of Cologne, Germany, and also serves as the Director of the Center for Research in Retailing. Prior to his current roles, he held the Cora Chaired Professorship in Retailing and Management and served as an Associate Professor of Marketing at INSEAD. Professor Werner Reinartz stands out as a prominent figure in marketing strategy, with an emphasis on pivotal inquiries on how businesses can thrive in mature markets, and the adept management of enduring, lucrative customer relationships. Notably, his extensive contributions to Customer Relationship Management (CRM) have earned him a position among top scholars worldwide.
We extend our heartfelt congratulations to Professor Reinartz for this well-deserved honor. His dedication, innovation, and lasting impact on the field have truly set him apart. The award ceremony will take place at the Marketing Strategy SIG Reception at the 2024 Winter ÂÜÀòÉç¹ÙÍø Conference, where we look forward to celebrating Professor Reinartz’s outstanding contributions with the entire community.
Previous winners of the award include David Aaker, George Day, David Montgomery, Rajan Varadarajan, Rajendra Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shankar, Dominique Hanssens, Leigh McAlister, Bernie Jaworski, Rajdeep Grewal, Marnik Dekimpe, Rajesh Chandy, Robert W. Palmatier, Vikas Mittal, Nirmalya Kumar and Jan Heide.