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POSTING TYPE: Events

Posted by: Atefeh Yazdanparast

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ACME Fall 2023 Virtual Colloquium

The Association of Collegiate Marketing Educators (ACME) invites you to attend our Fall 2023 Colloquium, on Wednesday, December 6, via Zoom. We are delighted to feature Dr. Gerald Zaltman as our keynote speaker, followed by breakout sessions and networking opportunities. Get ready to explore cutting-edge insights and innovations in consumer research, the future of AI-driven marketing, and global research cooperation.

This free event is open to faculty, students, and industry practitioners. Registration is required.

See below for the event schedule and an introduction to our keynote speaker, Dr. Zaltman. For more information, visit .

Schedule: ACME Fall 2023 Virtual Colloquium; December 6, 2023 

Keynote Session with Dr. Gerald Zaltman

Metaphor and the Making of Meaning
9:00-10:00 a.m. Eastern Standard Time (EST)
(15:00-16:00 GMT)

Concurrent Breakout Sessions
Session A – Navigating Tomorrow: The AI Revolution in Consumer Engagement
Session B – Global Problems, Global Research Solutions
10:15-11:00 a.m. EST (16:15-17:00 GMT)

Networking Session
11:15-11:45 a.m. EST (17:15-17:45 GMT)

Keynote Speaker: Dr. Gerald Zaltman

Dr. Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School. He was Co-Director of The Mind of the Market Laboratory at HBS and an active member of Harvard University’s Mind, Brain and Behavior Initiative. He is a co-founder of the research-based consulting firm of Olson Zaltman Associates, whose clients include some of the world’s most respected firms. Olson Zaltman Associates has worked in over 40 countries developing deep insights about consumer behavior. Professor Zaltman holds a Ph.D. in sociology from The Johns Hopkins University, an M.B.A from the University of Chicago, and a B.A. from Bates College.

Dr. Zaltman is the inaugural recipient of the ACME Trailblazer Award for Impactful Contributions in Marketing. The ACME Trailblazer Award recognizes and honors an esteemed scholar for their sustained, high-impact, and exceptional research contributions.

For more information about Dr. Zaltman, visit

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For more information about the ACME Fall Colloquium, visit

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We hope you will join us!

Best regards,

ACME Officer Team