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VK and Denish Shah Win MSI/Root

V. Kumar and Denish Shah have won the 2009 MSI/H. Paul Root Award for "Expanding the Role of Marketing: From Customer Equity to Market Capitalization" from JM 73(6)

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Rust, Lemon and Zeithaml win Sheth/JM Award

Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml have won the 2009 Sheth Foundation/Journal of Marketing Award for "Return on Marketing: Using Customer Equity to Focus Marketing Strategy" from JM 68(1)

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