VK and Denish Shah Win MSI/Root
Introduction
V. Kumar and Denish Shah have won the 2009 MSI/H. Paul Root Award for "Expanding the Role of Marketing: From Customer Equity to Market Capitalization" from JM 73(6)
 : : : Posting
: : award |
Related ARContent: |
2009 Marketing Science Institute/H. Paul Root Award
V. Kumar and Denish Shah have been selected as the recipients of the 2009 MSI/H. Paul Root Award for their article “Expanding the Role of Marketing: From Customer Equity to Market Capitalization,” which appeared in the November 2009 (Vol. 73, No. 6) issue of Journal of Marketing.
Votes for the awards were solicited from members of the JM Editorial Review Board, and Jie Zhang served as chair. The article was chosen for its significant contribution to the advancement of the practice of marketing.
The award will be presented at the ÂÜÀòÉç¹ÙÍø’s 2010 Winter Marketing Educators’ Conference to be held February 19-22, at the Sheraton New Orleans in New Orleans, Louisiana.
- V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor of Marketing, Executive Director of the Center for Excellence in Brand & Customer Management, and Director of the PhD Program in Marketing in the J. Mack Robinson College of Business at Georgia State University.
- Denish Shah is Assistant Professor of Marketing and is assistant director of the Center for Excellence in Brand and Customer Management in the J. Mack Robinson College of Business at Georgia State University.
The runner up was:
- Michael Trusov, Randolph E. Bucklin, & Koen Pauwels, for their article “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site” (September 2009).
The finalists were as follows:
- Ju-Young Kim, Martin Natter, & Martin Spann, for their article “Pay What You Want: A New Participative Pricing Mechanism ” (January 2009)
- J. Andrew Petersen & V. Kumar, for their article “Are Product Returns a Necessary Evil? Antecedents and Consequences” (May 2009)
- Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, & Scott H. Young, for their article “Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase” (November 2009)