TOC: J Con Res
Introduction
Journal of Consumer Research, 36(5)
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In Memoriam: Martin Fishbein
–Joel Cohen, Icek Ajzen, and Dolores Albarracin [] []
Sharing
–Russell Belk [] []
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
–Angela Y. Lee, Punam Anand Keller, and Brian Sternthal [] []
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
–Ryan S. Elder and Aradhna Krishna [] []
The Development of Consumer-Based Consumption Constellations in Children
–Lan Nguyen Chaplin and Tina M. Lowrey [] []
The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
–Lan Jiang, Joandrea Hoegg, Darren W. Dahl, and Amitava Chattopadhyay [] []
Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives
–Ana Valenzuela, Barbara Mellers, and Judi Strebel [] []
To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products
–C. Page Moreau and Kelly B. Herd [] [Google Scholar]
The Storied Life of Singularized Objects: Forces of Agency and Network Transformation
–Amber M. Epp and Linda L. Price [] []
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
–Michael B. Beverland and Francis J. Farrelly [] [Google Scholar]
Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group
–Risto Moisio and Mariam Beruchashvili [] []
Contrast and Assimilation Effects of Processing Fluency
–Hao Shen, Yuwei Jiang, and Rashmi Adaval [] []
Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects
–Michelle P. Lee and Kwanho Suk [] []