Learn the 4 Ps
Joe Cannon and Bill Perreault announce the "Learn the 4 Ps" blog, Twitter feed, and Facebook page for students to complement their "Teach the 4 Ps" blog and Twitter feed for instructors
postArchive
Listings
Response: Freshman Marketing
There were three responses to Carol Motley's request for Principles of Marketing materials that could be used with freshmen
postRevisit: Decision Neuroscience
Second Interdisciplinary Symposium on Decision Neuroscience, Philadelphia, 16-18 Sep 2011
postChange through Persuasion
Challenges to Attitude/Behaviour Change through Persuasion, Special issue of Journal of Consumer Behaviour, Edited by Louise Hassan and Nina Michaelidou; Deadline 31 Jan 2012
call-for-paperConsumer Brand Relationships
Consumer Brand Relationships Conference, Boston, 4-6 Jun 2012, Chairs Michael Breazeale, Susan Fournier, Jill Avery and Marc Fetscherin; Deadline 15 Jan
call-for-paperCSR in Asia
Corporate Social Responsibility and Corporate Sustainability and Responsibility in Asia, Book to be edited by Ina Freeman and Kim Fam; Proposal deadline 30 Sep 2011
NCSM 2012
National Conference in Sales Management, Indianapolis, 14-17 Mar 2012, Program Chair Concha Allen; Deadline 28 Oct
call-for-paperSIMSR Asia 2012
7th SIMSR Asia Marketing Conference, Mumbai, 6-7 Jan 2012; Abstract Deadline 15 Sep
postRevisit: China Goes Global 2011
5th China Goes Global Conference, Cambridge, MA, 2-4 Oct 2011; Registration deadline 15 Aug
call-for-paper