Learn the 4 Ps
Introduction
Joe Cannon and Bill Perreault announce the "Learn the 4 Ps" blog, Twitter feed, and Facebook page for students to complement their "Teach the 4 Ps" blog and Twitter feed for instructors
Joe Cannon and Bill Perreault, who founded and continue to post ideas for marketing instructors on their (and ), announce a companion site for students. The , , and is designed for students of marketing. Learn the 4 Ps links students to current marketing examples in the form of online articles, videos, websites and other resources. Posts at Learn the 4 Ps describe how the linked material connects with what students are studying in marketing — and offers questions to help them think more deeply about the material.
Like Teach the 4 Ps, the Learn the 4 Ps social media family is open to all students (and instructors) of marketing. We encourage marketing instructors to send their students to the site, add it to your RSS feed, "Like" the site on Facebook, or follow it on Twitter. Feel free to add the site to your syllabus or online course management site. The more the merrier!
Joe Cannon, Colorado State University and Bill Perreault, University of North Carolina at Chapel Hill