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SIMSR Asia 2012

Introduction

7th SIMSR Asia Marketing Conference, Mumbai, 6-7 Jan 2012; Abstract Deadline 15 Sep

 : : : Posting

CALL FOR RESEARCH PAPERS – 7th SIMSR Asia Marketing Conference
Jan 6th & 7th, 2012 ( Friday & Saturday )

Theme for the Conference : " MARKETING UNBOUND "

Dates of Conference : Jan 6th & 7th, 2012 ( Friday & Saturday )

Venue : K.J. Somaiya Institute of Management Studies & Research, Mumbai, India

The conference is being organised in academic association with School of Management – Asian Institute of Technology, Bangkok – Thailand and Deakin University, Australia. An Advisory Board comprising of senior academic and marketing professionals will mentor and guide the conference at every stage of the process.

Guidelines for submitting the abstracts :

  1. Abstract is to be submitted in soft copy only
  2. Abstract is to be submitted at simsrasiamktg@simsr.somaiya.edu / simsrasiamktg@gmail.com
  3. Abstract should be between 1500 to 2000 words in MS Word Format excluding references
  4. Abstract must include : Title, Purpose, Research Design / Research Methodology / Key Findings / Managerial Implications of Research / Limitations of the Research / Keywords ( maximum five )
  5. Please mention personal details on a separate page to facilitate the blindreview process ( excluding the 1500 words abstract ) as follows : Name(s) of Author(s), Title of the Research Paper, Affiliation ( Department & Institute ), email id, Telephone, Postal Address
  6. Margins : 2.5 cm
  7. Font : Times New Roman, Size 12 ,Line Spacing 1.5

Important Dates :

Abstract submission: September 15th, 201

Communication of acceptance of abstract: September 30th, 2011

Submission of full length paper along with registration form & fees: October 30th, 2011

Conference Inaugural: January 6th, 2012 (Friday)

Valedictory Session: January 7th, 2012 (Saturday)

Suggested areas :

  • brand management
  • consumer behavior
  • corporate social responsibility
  • customer relationship management
  • e-commerce
  • innovations in marketing / innovations in sales / distribution / product development
  • integrated marketing communications
  • marketing to new emerging segments
  • positioning and re-positioning strategies
  • pricing innovations
  • retailing
  • rural marketing
  • services marketing
  • social marketing
  • social media network marketing
  • any other marketing related areas

All selected abstracts will be published in the form of a book provided the full papers are received by October 15th, 2011.

More information available at