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TOC: Org Behavior Human Dec Processes
Organizational Behavior and Human Decision Processes, 118(1)
tocTOC: Superior Customer Value
Superior Customer Value: Strategies for Winning and Retaining Customers, Book by Art Weinstein
tocAAA Awards
Jef I. Richards, Gayle F. Kerr, Debbie Wideroe and Charles "Ray" Taylor recently won American Academy of Advertising awards
postMeasuring Advertising Effectiveness
The Wharton Customer Analytics Initiative and SEI Center call for proposals on Innovative Approaches to Measuring Advertising Effectiveness; Deadline 23 Apr 2012
postPDMA Dissertation Competition
The 2012 Product Development and Management Association Doctoral Dissertation Proposal Competition
post