TOC: Superior Customer Value
Introduction
Superior Customer Value: Strategies for Winning and Retaining Customers, Book by Art Weinstein
 : : : Posting |
Superior Customer Value: Strategies for Winning and Retaining Customers, 3rd Edition
by Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, art@huizenga.nova.edu
Hardcover: 301 pages Publisher: CRC Press/Taylor & Francis (March 2012)
Book is bundled with 2 DVDs – 10 modules, 2 + hours of customer value videos
Additional instructional materials (PPTs, lecture notes, syllabi) available to adopters from the author
Customer Value-The Building Blocks
Chapter 1 – Customers Want Exceptional Value!
Chapter 2 – Be Customer Driven and Market Driving
Chapter 3 – Process Management-Best Practices
Designing a Successful Customer Strategy
Chapter 4 – Building a Winning Business Model and Value Proposition
Chapter 5 – Service and Quality-The Core Offering
Chapter 6 – Price and Image-The Communicators
Excelling in the Marketspace
Chapter 7 – e-Commerce-Opportunities in Marketspace
Chapter 8 – Integrated Marketing Communications and Social Media
Retaining Customers-Analysis and Strategy
Chapter 9 – Creating Value through Relationship Marketing
Customer 10 – Loyalty and Retention
Customer 11 – Value Metrics
Customer Value Case Studies
Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach
Case 1. Enterprise Rent-a-Car
Case 2. FedEx Corporation
Case 3. The Grateful Dead
Case 4. Harrah’s Entertainment, Inc.
Case 5. Publix Super Markets, Inc.
Case 6. StatePride Industrial Laundry
Index
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |