TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 30(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Do family SME managers value marketing capabilities’ contribution to firm performance?
–Carmen Pérez-Cabañero, Tomás González-Cruz, Sonia Cruz-Ros [] [Google Scholar]
Organizational structure and specialized marketing capabilities in SMEs
–Guilherme Trez, Fernando Bins Luce [] []
Do switching costs really provide a first-mover advantage?
–Francisco-Jose Molina-Castillo, Ana-Isabel Rodriguez-Escudero, Jose-Luis Munuera-Aleman [] []
Barriers to internationalisation in SMEs: evidence from Jordan
–Khalil Al-Hyari, Ghazi Al-Weshah, Muhammed Alnsour [] []
The influence of organizational factors on e-business use: analysis of firm size
–Victoria Bordonaba-Juste, Laura Lucia-Palacios, Yolanda Polo-Redondo [] []
Co-creating corporate brands in start-ups
–Mari Juntunen [] []
The use of communication activities in the development of small to medium-sized enterprise brands
–Edgar Centeno, Susan Hart [] []
Company image and corporate social responsibility: reflecting with SMEs’ managers
–Elena Fraj-Andrés, M. Eugenia López-Pérez, Iguácel Melero-Polo, Rosario Vázquez-Carrasco [] [Google Scholar]
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