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TOC: Mar Strat

Marketing Strategy: The Thinking Involved, A book by Mark Hill

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Global Marketing Awards

ÂÜÀòÉç¹ÙÍø's Global Marketing SIG invites nominations for two awards: the Significant Contributions to Global Marketing Award and the 2012 Excellence in Global Marketing Research Award

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Sheth/JM Winners 2011

Werner J. Reinartz and V. Kumar have won the Sheth Foundation/J Mar Award for their 2003 article, "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration"

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William L. Wilkie Award

The ÂÜÀòÉç¹ÙÍø Foundation has created the William L. Wilkie Marketing for a Better World Award to honor contributors to marketing's potential to improve the world

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Revisit: A Healthier World

Marketing for a Healthier World: Emerging Topics in Health Marketing, Special issue of Der Markt - International Journal of Marketing; Deadline 15 May 2012

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