TOC: Psych Mar
Introduction
Psychology and Marketing, 29(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
How Mental Simulations of the Future and Message-Induced Expectations Influence Purchasing Goals
–Ian M. Handley and R. Justin Goss [] []
Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior
–Sebastian Berger, Udo Wagner and Christopher Schwand [] []
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
–Jan R. Landwehr, Daniel Wentzel and Andreas Herrmann [] []
Transformational Leadership: Managing the Twenty-First Century Sales Force
–Brent Smith, Trina Larsen Andras and Bert Rosenbloom [] []
Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment
–Steffen Jahn, Hansjoerg Gaus and Tina Kiessling [] []
Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity
–Arch G. Woodside [] []
Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
–Frank Huber, Sören Köcher, Johannes Vogel and Frederik Meyer [] []
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