TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 18(3)
Introduction
–Peter C. Neijens & Patrick de Pelsmacker []
Understanding consumer-created media synergy
–Don E. Schultz, Martin P. Block & Kaylan Raman [] []
Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude
–María Ángeles Navarro-Bailón [] []
The interacting role of media sequence and product involvement in cross-media campaigns
–Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit [] []
The role of varying information quantity in ads on immediate and enduring cross-media synergies
–Patrali Chatterjee [] []
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