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CB and MR

Kirk Wakefield seeks textbooks that combine consumer behavior and marketing research

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Cultural Industries

Seminar on Creative Futures: Driving the Cultural Industries Marketing Agenda, London, 6 Jul 2007

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Revisit: ICEB Taipei 2007

Seventh International Conference on Electronic Business, Tapei, 2-6 Dec 2007; Extended deadline 1 Aug

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Localization Survey

Dianne Cyr seeks instructors to have students fill out a survey on Web site localization as a precursor to customer trust, satisfaction, and loyalty

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