CB and MR
Introduction
Kirk Wakefield seeks textbooks that combine consumer behavior and marketing research
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Class Combining CB & MR: We have combined consumer behavior and marketing research into one integrated six-hour course. We have been using two separate texts. Does anyone have a suggestion for a text which might better facilitate the integration of these two classes–that is, something like a Consumer Research text?
Thanks!
Kirk
Kirk Wakefield
Kirk_Wakefield@baylor.edu
Chair, Marketing Department
Hankamer School of Business
Baylor University
One Bear Place #98007
Waco, TX 76798-8007
254-710-4267