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Marketing Letters, 30(3)
Strategic Management Journal, 41(1)
AMS Review, 9(3/4)
Customer Needs and Solutions, 6(3/4)
Decision Sciences, 50(6)
International Journal of Research in Marketing, 36(4
Journal of Advertising Research, 59(4)
Journal of Business Research, 106
Journal of Management, 46(1)
Journal of Marketing, 84(1)
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