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Editor’s Desk: What Do We Know about Social-Media Marketing?
–John B. Ford [] [Google Scholar]

Speaker’s Box: The Accountability Crisis In Advertising and Marketing: Self-Regulation and Deeper Metrics Are Needed to Survive the Digital Age
–David W. Stewart [] [Google Scholar]

What We Know about Social-Media Marketing

The Impact of Airing Super Bowl Television Ads Early on Social Media: Benefits and Drivers of Watching, Liking, And Sharing Advertisements on Social Media
–Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, and Danielle M. Walls [] []

How Do Brands’ Facebook Posts Induce Consumers’ e-Word-of-Mouth Behavior? Informational versus Emotional Message Strategy: A Computational Analysis
–Taemin Kim, Hyejin Kim, and Yunhwan Kim [] [Google Scholar]

Consumers’ Responses to Facebook Advertising across PCs and Mobile Phones: A Model for Assessing the Drivers Of Approach and Avoidance of Facebook Ads
–Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell [] [Google Scholar]

How Measuring Consumer Conversations Can Reveal Advertising Performance
–Brad Fay, Ed Keller, Rick and Larkin [] []

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness
–Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze [] []

Articles

Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle: In China, TV Ads Benefit from Prior Online Exposure, but Not Vice-Versa
–June Soo Lee and Demetrios Vakratsas [] []

Assessing Scientific Claims In Print Ads that Promote Cosmetics: How Consumers Perceive Cosmeceutical Claims
–Jie G. Fowler, Les Carlson, and Himadri Roy Chaudhuri [] []

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