Revisit: Advertising and Consumer Psychology
27th Annual Advertising and Consumer Psychology Conference, Philadelphia, 1-2 May 2008; Deadline 15 Dec 2007
postArchive
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Marketing Science 2008
INFORMS Marketing Science Conference, Vancouver, 12-14 Jun 2008; Special session deadline 7 Jan, Abstract deadline 1 Feb
postTransnational Entrepreneurship
Transnational Entrepreneurship and Global Reach: What Future for Globalization? Waterloo, Ontario, 30 Apr - 1 May 2008; Deadline 31 Jan 2008
postGoogle Online Marketing Challenge
Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Feb-May 2008
postCustomer Equity
Tor W. Andreassen seeks input for a course blending customer relationship management, customer lifetime value estimation, and customer equity management.
postCFA and Discriminant Validity
Andrea Vocino seeks CFA studies where dimensions did not discriminate even after modeling common method bias
postConant Wins SMA Award
Jeff Conant receives the 2007 Sherwin-Williams Distinguished Teaching Professor Award from the Society for Marketing Advances
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