Marketing Workbook
Introduction
Geoff Fripp seeks a collaborator for a Principles of Marketing workbook
: : : Posting
Looking for a Collaborator for a Marketing Workbook
My name is Geoff Fripp and I have recently developed a fairly extensive workbook that is primarily designed for Principles of Marketing undergraduate students.
The workbook currently contains over 200 original activities – which are a mix of role-plays, interactive exercises, short case-studies, pseudo management meetings, and so on. Most of them are focused on a specific marketing model/theory and are designed to be completed in small discussion groups of students in around 15-30 minutes, followed by (an optional) class discussion.
Therefore, the role of the book is to provide suitable ‘active learning’ exercises that are quick/easy for instructors to implement, while providing ‘fun’ and variety for students. And the broad choice of activties allow the instructor to tailor the activities to the required program.
I originally developed the book to aid my own teaching in Australia (where I have worked as an adjunct lecturer at the University of Sydney since 2002).
Therefore, as the book has a slight Australian flavor, I was looking for a North American-based collaborator to help me tailor the book for USA students. Basically there would be some slight cultural issues to address and probably some minor spelling issues, as Australian-English is slightly different to Amercian-English.
If you are interested, you can email me at g.fripp@econ.usyd.edu.au.