Revisit: Advertising and Consumer Psychology
Introduction
27th Annual Advertising and Consumer Psychology Conference, Philadelphia, 1-2 May 2008; Deadline 15 Dec 2007
The 27th annual Advertising and Consumer Psychology Conference will be held May 1-2, 2008 in Philadelphia, Pennsylvania. The conference is sponsored by the Society for Consumer Psychology (SCP)
The theme of the conference is Virtual Social Identity and Consumer Behavior. We encourage participation from a broad range of academic researchers and practitioners in such fields as marketing and consumer psychology, computer science, sociology, economics, and communications.
Submissions may be in one of two categories: 1) complete papers or 2) abstracts. Authors of the best papers will be invited to prepare a manuscript for a book to be published by the Society for Consumer Psychology
Deadline: December 15th 2007
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