Archive
Type: Post
IT-Led Marketing Change
Extracting Value from Investments in IT-Led Marketing Change, Special issue of Journal of Business Research; Deadline 15 Jan 2016
postService Design and Innovation
Developing New Forms of Value Cocreation Through Service, Special issue of Journal of Service Research; Deadline 15 Jan 2016
postInterorganizational Marketing Article Award
Robert W. Palmatier, Rajiv Dant and Dhruv Grewal have won ÂÜÀòÉç¹ÙÍø IOSIG's 2015 Louis W. Stern Award
postInterview on Success in NL
JB Steenkamp, in a video interview, on marketing scholarship in the Netherlands
postRevisit: ANZMAC 2015
Brand and Co-created Innovation, Special issue of Journal of Brand Management and ANZMAC Brand Management track, 30 Nov-2 Dec 2015
post