Thought for Food (and Drink)
Introduction
An MSI conference on food and beverage, Evanston, IL, 19 May 2015
MSI would like to invite marketing scholars to attend our first-ever conference focused solely on issues related to food and beverage marketing. It takes place May 19 in Evanston, Illinois. It is a terrific opportunity to network with academically-minded practitioners as well as fellow marketing scholars.
A line-up of top academic speakers will share new insights on topics such as pricing and promotion schedules, optimal levels of variety and assortment, implications of various packaging forms, and factors affecting consumers’ eating and drinking experiences. Academic Speakers include:
- Alexander Chernev, Northwestern University, When Vices and Virtues Collide: How Beliefs, Heuristics, and Biases Influence Food Consumption
- Barbara E. Kahn, University of Pennsylvania, Design Factors that Influence the Perceived Variety of an Assortment
- Praveen Kopalle, Dartmouth College, Pricing Strategies and Tactics in the Food and Beverage Sector
- Aradhna Krishna, University of Michigan, The Power of Sensory Marketing in Food Ads: New Findings
- Brian Wansink, Cornell University, Slim by Design: Win-Win Ways to Make More Money by Selling Fewer Calories
More information is available on the MSI website:
The registration fee for academics is $350. To register, please visit the website, contact MSI at (617) 491-2060, or email us at meetings@msi.org.
