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MEA 2020

Marketing Educators' Association, Seattle, 2-4 Apr 2020; Deadline 1 Dec

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TechSIG Lazaridis Prize

Donna Hoffman and Thomas Novak have won the ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Prize for their article in JCR on the Internet of Things

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INSEAD?s Burger King case

Pierre Chandon has new material available for this case, co-authored with CMO Fernando Machado (of Campaign for Real Beauty fame)

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