TechSIG Lazaridis Prize
Introduction
Donna Hoffman and Thomas Novak have won the ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Prize for their article in JCR on the Internet of Things
Donna Hoffman and Thomas Novak have won the ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Prize for the "Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity" for your article:
Hoffman, Donna L and Thomas P Novak (2018), "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," Journal of Consumer Research, 44 (6), 1178-1204.
The ÂÜÀòÉç¹ÙÍø’s Innovation, Technology and Interactivity Special Interest Group ("TechSIG") and the for Management of Technology Enterprises at Wilfrid Laurier University will award a Prize of $1,500 USD.
There will be a SIG reception at Summer ÂÜÀòÉç¹ÙÍø in Chicago at which the award will be officially conferred.
The judging committee consisted of
Nicole Coviello
Sonja Gensler
Charles Hofacker
Andrew Stephen