Posted by: Noha El-Bassiouny

Dear colleagues,

We are writing to invite you to submit your best papers to the newly-founded , published by Emerald.

Responsible Management Education (RME) has gained significant traction since the establishment of the UN-supported Principles for Responsible Management Education (PRME) initiative in 2007 and the introduction of the UN Sustainable Development Goals (SDGs) in 2015. As scholarship in this field continues to expand, the need for a dedicated forum for high-quality research and dialogue has become increasingly evident.

JRME, a PRME-affiliated journal, aims to advance the RME research agenda by providing an inclusive platform for disseminating knowledge, sharing best practices, and fostering meaningful academic conversation. Through a diverse and distinguished Editorial Advisory Board, we aspire to bring together leading international voices committed to promoting sustainability and responsible management education worldwide.

Please submit at:

Looking forward to receiving your submissions!

With warm regards,

Christian Hauser & Noha El-Bassiouny
Co-Editors-in-Chief
Journal of Responsible Management Education (JRME)
Emerald Publishing

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Author: John M. Rudd

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Posted by: Jerrica Stovall

Do you know a speaker who can truly captivate the next generation of marketers?

As we continue building transformative experiences for our collegiate community through ICC, virtual events, workshops, and other programming, we’re looking to source dynamic speakers who can inspire students and help shape their futures.

If someone immediately comes to mind, please share them through our speaker interest form:

Your recommendations help us create unforgettable experiences for the collegiate community. Thank you for helping us put amazing people in front of the next generation of marketers!

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Posted by: Jean Beaupré

Submissions are now open for the Marketing Management Association’s 2026 Master Teacher Award Competition

Deadline May 31, 2026

This annual competition is to recognize outstanding marketing educators, and is held concurrently with the . Judges select three finalists based on their written submissions. Finalists make a 15-minute presentation to attendees and judges at the conference, this year in New Orleans, September 23-26, 2026. The Master Teacher Award winner is selected from the three finalists, with all recognized for their achievement. The winner receives a $500 prize; the other two finalists each receive a $250 prize. .

Reach out to Jean Beaupre with any questions: jean.beaupre@nichols.edu

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Posted by: Adrienne Wallace

This annual competition is held concurrently with the MMA Fall Educators’ Conference to recognize outstanding innovators in marketing education. The competition is open to all marketing instructors —full- and part-time, including doctoral students—from all types of academic institutions. The innovation, in its current form, must not have been previously published or recognized as a teaching competition winner. Judges select three finalists based on their written submissions. Each of the three finalists makes a 15-minute presentation of their teaching innovation at the conference. The winning innovation is selected from the three presentations. The top innovation receives a $500 prize; the other two finalist innovations each receive a $250 prize. Prizes are awarded to finalist innovations, not to each person.

Please see the for instructions and deadline information.

If you have any questions, please contact Adrienne Wallace, Competition Coordinator, at wallacad@gvsu.edu.

Prior Winners of the Teaching Innovation Award

2025: Cecilia Ruvalcaba, University of the Pacific & Jennifer Zarzosa, Wingate University
2024: Amy Watson, Valdosta State University & Jen Riley, Vanderbilt University
2023: Mary Martin, Fort Hays State University
2022: Brian Vander Schee, Indiana University & Rebecca VanMeter, Ball State University
2021: Peg Murphy, Columbia College, Chicago
2019: Brooke Reavey, Dominican University
2018: Kai-Yu Wang, Brock University
2017: Elliott Manzon, University of Cincinnati
2016: Mark McConnell, University of Mount Union
2015: Scott Cowley, Arizona State University
2014: Katherine Jackson & Datha Damron-Martinez, Truman State University
2013: Vassilis Dalakas, California State University – San Marcos
2012: Ann Veeck, Western Michigan University
2011: Dawn Edmiston, St. Vincent College

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Posted by: Michael Goodman

The provides fellowships to doctoral students and junior faculty in the first three years of a tenure-track or equivalent appointment to be trained in case research, writing, and teaching at the annual meeting of the (NACRA). The fellowship pays a stipend that covers the NACRA conference registration fee, travel, and lodging for the 2026 conference in October in Orlando, Florida. Each fellowship recipient receives special case research training at the conference, attends all delegate sessions at the conference, and is paired with an experienced case writer and teacher that shares substantive interests with the fellowship recipient. Previous Paul R. Lawrence Fellowship recipients have gone on to become award-winning case researchers and teachers, and continue to play leadership roles within the academia.

“Best experience ever! The program for fellows was very well-designed. I met awesome people and gained so much from those wonderful seminars, constructive discussions and helpful mentoring. What touched me the most was the servant leadership exhibited by the NACRA team. In the amazing three days, NACRA’s unique culture won my loyalty.” Caleb Chen, Macau University of Science and Technology

“By bringing in talented early-career scholars from around the world, our fellowship program helps promote the development of outstanding cases that will be relevant to the experience of students from many cultures.” Anne Lawrence, Founding Chair of the Case Research Foundation

The Paul R. Lawrence Fellowship is supported by institutional and individual donors. To learn more about the Fellowship, and to apply by April 21, 2026, please see . Enquiries are welcome at CRFapply@gmail.com.

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Editor’s Corner

Beginning a New Year
—Victoria L. Crittenden []

Generative AI’s Impact on Critical Thinking: Revisiting Bloom’s Taxonomy
—Chahna Gonsalves []

The Impact of Generative AI on Syllabus Design and Learning
—Hyoseok Kim and Thomas K. B. Koo []

Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints
—E. Deanne Brocato and Cassandra Davis []

A Qualitative Study and Future Research Agenda for Cultivating Critical Thinking in Culturally Diverse Postgraduate Students
—Malcolm Green, Loren Stangl, Frances Denz and Simon Cope []

Student Value of a Transdisciplinary Approach to Curriculum Development
—Aarron Atkinson-Toal []

Students as Value Co-Creators in the Business Education Ecosystem
—Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J.Ricky Fergurson, Steven A. Stewart, Philip Kitchen and Monica Fine []

Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education
—Chiharu Ishida, Peter Kaufman, Mark Gibson and Gary Hunter []

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This is an excellent opportunity for doctoral students who are passionate about both teaching and research to gain national visibility, showcase innovative classroom practices, and be recognized for their scholarly potential. Selected finalists will present a live, mini-teaching demonstration at the MMA Fall Educators’ Conference (Sept. 23-25 in New Orleans) for cash prizes and be recognized alongside leading marketing educators. Full submission details are .

Reach out to Rebecca Dingus with any questions: DingusR@ohio.edu

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Posted by: Andrew Mitrak

Title: The CMO Game

Link:

Description: An educational game that simulates the tradeoffs involved in bringing a product to market, teaching players about product positioning, marketing channels, brand vs. performance marketing, pressures from sales and finance, and budget management.

Players have 12 months and a $5M budget to launch a product and climb from Director of Marketing to the C-Suite. But your CEO has aggressive goals, and if you fail to meet them, it’s game over.

The CMO Game is 100% free to play and to share with students. No login is required, and there are no in-app purchases. It works in web browsers on both mobile and desktop. A full game takes approximately 10-20 minutes to complete.

Quotes about The CMO Game: 

, CMO of Sur La Table: “Mitrak’s game sparks the right conversations by not giving you marketing answers, but better questions to ask… which is where real learning starts.”

, a marketing executive and Senior Affiliate Instructor at The University of Washington, plans to use The CMO Game in his Advanced Marketing course, calling it a “great way to break the ice in the first class.”

Contact: Andrew Mitrak hello@marketinghistory.org

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Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding
—Brian A. Vander Schee, Rebecca A. VanMeter & Joshua T. Coleman []

Non-traditional and traditional business students’ perceptions of e-texts: A computer-assisted analysis with implications for marketing education
—Sanga Song, Hyejin Kim, LaCalvince Simpson & Jaynne Rivas []

Client-Based Project Case Study As A BOOST To Self-Efficacy In Marketing Students In Mexico: Innovation And Creativity Fair
—Marilu Fernandez-Haddad, Maria Isabel Huerta-Carvajal & Erika Galindo-Bello []

Breaking Barriers in Marketing Education: Addressing Sensitive Topics through Experiential Learning
—Anh Phan []

Marketing Undergraduate Core Course: Sales Course’s Objectives, Content, and Pedagogy
—Jingbo Zhang, Anshu Saran, Morris Kalliny & Bipin Giri [Google Scholar]

A blend of active learning methodologies: Creating a student-focused ecosystem
—Henrique Campos Junior & Francine Zanin Bagatini []

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