ÂÜÀòÉç¹ÙÍø

J Mar Ed

Introduction

Journal of Marketing Education, 48(1)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs


Editor’s Corner

Beginning a New Year
Victoria L. Crittenden []

Generative AI’s Impact on Critical Thinking: Revisiting Bloom’s Taxonomy
Chahna Gonsalves []

The Impact of Generative AI on Syllabus Design and Learning
Hyoseok Kim and Thomas K. B. Koo []

Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints
E. Deanne Brocato and Cassandra Davis []

A Qualitative Study and Future Research Agenda for Cultivating Critical Thinking in Culturally Diverse Postgraduate Students
Malcolm Green, Loren Stangl, Frances Denz and Simon Cope []

Student Value of a Transdisciplinary Approach to Curriculum Development
Aarron Atkinson-Toal []

Students as Value Co-Creators in the Business Education Ecosystem
Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J.Ricky Fergurson, Steven A. Stewart, Philip Kitchen and Monica Fine []

Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education
Chiharu Ishida, Peter Kaufman, Mark Gibson and Gary Hunter []