The Customer Value Blog
Art Weinstein invites you to contribute or to just use blog posts for teaching
resourcesArchive
Category: Special Interest
Research Practices of Marketing Academics
If you have not already done so, Scott Wright and Joseph Goodman ask that you spend a few minutes providing your opinion on mTurk and related resources
revisitsMacromarketing 2020
The Macromarketing Society is postponing their annual conference with a tentative rescheduling toward the end of 2020
calls-conferencesCreating Customer, Firm, and Social Value
Through Cutting-edge Digital Technologies. The JAMS special issue has a new deadline and the associated conference has been cancelled.
revisitsMarketing Science 2020
ISMS; Duke University, 10-13 Jun 2020; is cancelled but hold the dates for a potential virtual version
calls-conferencesQuarantined Market Podcast
Alan Bradshaw and Joel Hietanen have created the Quarantined Market Podcast focused on consumer culture in the time of quarantines
resourcesCrisis Management Meta-Analysis
Martin Esiend, Petar Gidakovic and Vesna Zabkar seek studies on crisis management
dialogVirtual Retail Teaching Tour
John Sherry is looking for a recommendation for an immersive virtual tour of a retail space that might give students a good sense of being in the store
dialogTL SIG on Teaching Online in a Hurry
The ÂÜÀòÉç¹ÙÍø Teaching and Learning SIG offers some tips for folks having to dive into online instruction in marketing for the first time
resourcesNews from the IJCS
Justin Paul is the new Editor-in-Chief of the International Journal of Consumer Studies. The journal seeks AEs and ERB members
journals