The Customer Value Blog
Introduction
Art Weinstein invites you to contribute or to just use blog posts for teaching
The CUSTOMER VALUE marketing blog now has 21 insightful posts, dozens of subscribers, about 4,000 views from around the world, and more than 65 comments. Eleven of these topics were written by guest experts/marketing scholars. Read some excellent work on Segmenting Business Markets, Ethnographic Research, Customer Value in the Asian Airlines Business, Using Mobile Devices in the Retail Store, Psychological Pricing, Customer Ownership, Experiential Retailing, Customer Value Metrics, Â Designing Questionnaires, Historical Entrepreneurship, Store Brands, and more. In addition, the blog can be read in dozens of languages and has key word search capabilities.
How about a contribution from you? If you have or are interested in writing a blog post related to Customer Value (about 500-1,000 words), contact me at art@nova.edu   And, think about subscribing and sharing this resource with your colleagues, professional networks, and students.
Blog critiques are a great online discussion board activity, too. Have your students write a summary, develop a marketing application, and provide an extension of the work. A grading rubric is available upon request.
Thank you for your interest in this value-creating project.
Art
Art Weinstein, Ph.D.
Professor of Marketing
H. Wayne Huizenga College of Business and Entrepreneurship
Office (954) 262-5097 | Cell (954) 309-0901
art@nova.edu